Building the website is just the first step...

Free Web Traffic

Everyone wants free web traffic - its free! But how do you get this free web traffic, when it was estimated there to be over 25 billion websites, and over 1 trillion unique URLs? *

What you want to do is optimize your website for the search engines - you tell the search engines what your site is about and hope they reward you with a good ranking. So if you have a website on doohickeys, someone searching for a doohickey will see your site in the search engine results.

Search engine optimization (SEO) is your need.

 

Paid Web Traffic

If you are not happy with how much free web traffic your website is getting, then you need to pay for it. This is not always a bad thing, actually. If you are able to market your site and spend $10 dollars to sell $50 dollars worth of goods - that gives you $40 dollars of profit with the transaction.

Search engine marketing (SEM) is your need.

 

How the Two Relate (free vs. paid marketing)

The age of a website plays a factor between SEO and SEM marketing efforts. A new website typically is unknown on the internet, and paid marketing (SEM) will be used more heavily. Since getting free web traffic can take time (SEO efforts can sometimes take months to bear major fruit) it only makes sense to pursue paid marketing in the beginning.

Over time your efforts to promote your website via optimization efforts (SEO) will pay off, and you may find that you will be able to cut back on your paid traffic (SEM).

Two points we would like to make:

1. Everyone should always promote their website via SEO. You don't always have to pay others to do it for you - there is plenty of free advice available to you on the internet.
2. Many companies will find that even after they have obtained an effective SEO status for their website - they continue using paid marketing. The right answer all depends on whether you can make a profit doing it, of course.

Website Services

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• Management Services
• Design
• Website Marketing Services
  • SEO Services
  • SEM Services
• Social Media Services
• Website Consulting
• Website Hosting

 

Testimonials

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I own a boutique design firm.  We've been in business over 30 years, and have an excellent reputation for creating award winning, successful marketing campaigns. Part of our talent is building teams with appropriate skills and expertise.  I needed a person to run a Google Ad Campaign and I went looking, researching and interviewing... Joe Bray impressed me with his experience, his confidence, and his pricing.  I was excited to work with him. It's been two years now working with Joe, and as Google continues to outperform all the search engines for ROI, Joe is my Google go-to-guy!
Patti Garland, Director of Brand Strategy
Xeno Design, Inc.

"Joe Bray is a no-nonsense go-to-guy when you need help with your companies internet advertising campaigns. Joe’s wealth of knowledge and understanding of the advertising game make him a player you want on your side--and not your competition. Joe has helped us conquer the Google monster and run cost effective PPC search and display ads that beat the competition and give us great visibility. You need help--go see Joe."
Carl Rowe - LifeWaveLeaders.com

Qualifications

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